


AI is no longer a distant concept, it is rewriting the creative process itself. From generating images to composing music and writing code, artificial intelligence challenges our definition of originality.
But the rise of AI is not the end of creativity; it’s the expansion of it. When used thoughtfully, AI becomes a collaborator, offering speed, data, and perspective, while the artist or strategist brings emotion, intention, and meaning.
The future of creativity will not be “AI vs. human.” It will be AI with human, a hybrid intelligence where art and algorithms co-create the stories of tomorrow.
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